Why This $10 Firming Body Lotion Is All Over Social Media

Whenever there’s a large collective group of people going through an experience at the same time, you better believe there’s going to be a Facebook group for it. This holds true with the recent wave of patients, like myself, using Ozempic and Mounjaro and Wegovy for weight management. While many of us are seeing the pounds fall off with each weekly injection, we’re also sharing tips and tricks to help manage side effects and other concerns that come with rapid weight loss—like lax skin.

That’s where this Olay Firming & Hydrating Body Lotion with Collagen ($10) comes in. Post after post show users on my private Facebook groups proclaiming the benefits of this firming body cream. One weekend I saw no less than nine separate posts on pages that boast from 50,000-100,000 members. Talk about a ground swell of support. I decided to grab a bottle and test it out myself.

The Benefit

Topical collagen won’t stimulate more collagen production, but will hydrate and support skin firmness. A consistent moisturizing routine will help improve its appearance.

Key Ingredient

Vitamin B3 tops the list of hydrators in the fast-absorbing formula—alongside vitamin E and collagen—which Olay says is able to penetrate 10 layers deep into the dermis.

Bottom Line

When I used it consistently with the Olay Cleansing & Renewing Nighttime Body Wash with Retinol ($8), I noticed smoother skin and the combination of these two products made my skin feel better overall. I think the Facebook collective is on to something.

Price + Where to Buy

$10, target.com

It's Personal

At NewBeauty, we get the most trusted information from the beauty authority delivered right to your inbox

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Select a state State Virtual AL AR AZ CA CO CT DC FL GA HI IA IL IN KY LA MA MD MI MN MO NC NE NJ NV NY OH OR PA SC TN TX UT VA WA WI Select a state Specialty Cosmetic Dentist Dermatologist Facial Plastic Surgeon Hair Restoration Specialist Oculoplastic Surgeon Periodontist Plastic Surgeon Prosthodontist Vein Specialist Select a state Treatment Abdominal thread lifts Accent your Body Acne Treatments Alexandrite Laser Arm Lift Asclera Bellafill Belotero Blue Light Body Body Lift Botox Botox Browlift Brachioplasty Brazilian Butt Lift Breast Augmentation Breast Augmentation with Fat Grafting Breast Implants Breast Implants with Saline Breast Implants with Silicone Breast Lift Breast Lift with Implants Breast Reconstruction Breast Reduction Browlift Butt Enhancement Carboxytherapy Cellulite Treatment Cheek Augmentation Cheek Augmentation with Fat Grafting Cheek Implants Cheek Lift Chemical Peels Chin Augmentation CO2 lasers Cool Lipo CoolSculpting CoolTone Crowns Dental Bonding Dental Implants Dimpleplasty Diode Laser Dysport embrace Active Scar Defense Emsculpt Endermologie Endoscopic Browlift Endoscopic Facelift Endoscopic Tummy Tuck Erbium Lasers Exilis Ultra 360 Eyelift Eyelift with Fat Grafting Face Facelift Facelift with Fat Grafting FaceTite Fat Melters and Fat Reducers Fat Transfer Forma Fractional CO2 lasers Fractional Resurfacing Lasers Fractora Glycolic Peels Glytone Enhanced Brightening Cream Gum Dermabrasion Gum Lift Hair Hair Removal Hair Transplant Hair-Loss Treatment Injectables & Fillers for Cheek Augmentation Injectables & Fillers for Eyelift Injectables & Fillers for Lip Enhancement Injectables And Fillers Injectables and Fillers with Fat Grafting Intense Pulsed Light (IPL) Invisalign Isolaz Juvéderm Juvéderm Volbella Juvéderm Voluma Kybella Lactic Acid Peels Laser Liposuction Lasers Lateral Tension Tummy Tuck Limited Incision Facelift Lip Enhancement Lip Enhancement with Fat Grafting Lip Implant Lip Lift Liposculpture Liposuction Liquid Facelift Long Pulsed N: Yag laser Lower Blepharoplasty Lower Body Lift Lower eyelid surgery Lower Facelift MACS Lift Mandelic Peels Microdermabrasion Microinjection Microneedling Microwave Laser Treatment Mini Tummy Tuck Mini-Facelift Mommy Makeover Nd: Yag Neck Liposuction Necklift Nonsurgical Facelift Nonsurgical Rhinoplasty Obagi Blue Peel Otoplasty Perlane Phenol Peels Photobiomodulation Photodynamic Therapy (PDT) Photofacial PiQo4 Plasma Resurfacing Lasers Power Assisted Liposuction Prevelle Pulsed Dye Radiesse Radio Frequency with Microneedling Radio Frequency-Assisted Lipolysis Red Light Restylane Restylane Defyne Restylane Lyft Restylane Refyne Restylane Silk Revision Rhinoplasty Rhinoplasty Salicylic Peels SculpSure Sculptra Aesthetic Selphyl Silhouette Instalift Skin Skin Tighteners Skin Treatments Slim Lipo Smart Lipo SMAS facelift Smile Smile Makeover Smoothshapes Straightening Stretch Mark Treatments TCA Chemical Peels Teeth Whitening Thermage ThermiTight Thigh Lift Titan Tooth Contouring Traditional Facelift Tumescent Liposuction Tummy Tuck Ulthera Ultherapy Ultrasound Assisted Liposuction Umbilicoplasty Upper Blepharoplasty Upper eyelid surgery Vanquish ME VASER Lipo Vein Treatments Velashape Velasmooth Veneers Xeomin Search