Wait, What Is Multi-Priming?

While there are many beauty hacks meant to make your routine quicker, the latest is not one of them. Multi-priming adds a couple of extra steps to your makeup routine, but it’s well worth it. The trend is just as it sounds. It involves using multiple primers on different places on the face based on various needs or concerns, explains bareMinerals global makeup artist & senior manager, global education Carly Giglio. I don’t know about you, but I have a few skin concerns I like to cover up when putting on makeup, like redness and pore appearance, so using different primers to target both seems genius.

Giglio says the trend “is great because a lot of times our skin isn’t just one way. By using multiple primers, you can target areas for different needs.” If you have multiple skin concerns, you can spot-treat each with its corresponding primer, says celebrity makeup artist Cara Lovello.

“For example, use a pore-filling primer in an oily T-zone, a smoothing primer on wrinkles, maybe a green primer over red acne on the jawline,” says Lovello. “If your T-Zone is oily, you can use a mattifying primer in those areas. Then try a radiance primer on the tops of the cheekbones to keep a glow in those areas,” says Giglio. There are hundreds of different combinations—you just have to find the right one for you.

“I think gone are the days of just one product for one thing. People are smart and want results, not just to follow the ‘rules,’” says Giglio. “There are so many products, brands and formulas at our fingertips (literally) so why not get the most out of it?” Lovello speculates that multi-priming is also trending as people move towards using less foundation. By spot-treating with primers, you’ll need fewer layers of heavier makeup.

Giglio recommends bareMinerals’ line of Prime Time Primers ($28). The line has something for everyone with a pore-minimizing primer, SPF primer, redness-reducing primer and hydrating, glowy primer. There have been a handful of exciting primer launches recently. Some fresh launches include Glow Recipe Strawberry BHA Pore-Smooth Blur Drops ($32), Too Faced Hangover 3-in-1 Replenishing Primer & Setting Spray ($36) and KVD Beauty Lock-It Vegan Pore-Refining Hydrating Primer with Rice Water ($34). Classic standbys that always deliver include Milk Makeup Pore Eclipse Mattifying Primer ($38), Smashbox Photo Finish Foundation Primer ($42) and NYX The Marshmallow Smoothing Primer ($17).

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