This Reusable Eye Mask Is Part of Hailey Bieber’s Skin-Care “Ritual”

From her IG story product recommendations to launching her own now super viral skin-care line, Hailey Bieber has quickly become one of pop culture’s biggest skin-care moguls. Whether we’re on the waitlist for the latest re-stock of Bieber’s coveted Peptide Lip Treatment (myself included) or we’re turning our post notifications on to see what our skin-care superstar has to say in terms of her favorite products at the moment (also me), we all are always eager to hear anything the star has to share about beauty and skin-care. In a recent podcast with The Run-Through and an Instagram reel for Vogue, Bieber revealed that a chic reusable eye mask is a key part of her beloved skin-care routine.

“I just love the routine of skin care, I always have. I love the ritual and commitment of it,” Bieber says to Vogue, sporting a silky, white robe, and clipped back hair. Another can’t-miss aspect of Bieber’s relaxed and spa-ready look throughout the Instagram reel for the magazine is the presence of the Dieux Skin’s Forever Eye Mask ($25). As she goes on to explain why she loves the process of skin care so much and how it’s such a relaxing practice for her, it becomes more and more clear how Dieux Skin’s innovative eye mask fits into our skin-care queen’s routine.

The key factor that separates Dieux Skin’s eye mask from your typical under-eye patch is that the Forever Eye Mask is actually reusable. To use, all you have to do is apply any of your favorite serums or eye creams to the under eye area, wait for the product to get tacky, then apply the Forever Eye Mask for 10 to 20 minutes. The mask is also multi-functional, as it plumps the skin, boosts hydration, acts as a customizable eye treatment and can even be used while applying makeup to help catch product fall out.

We all know our skin-care idol would never recommend a product that wasn’t effective, sustainable and super cute, and the Dieux Skin reusable eye mask is no exception. I don’t know about you, but I’ll definitely be adding this to my cart.

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