The Most Searched Beauty Products of 2021

As we begin 2022 and prepare for new trends and fresh looks, it’s also good to reflect on 2021. Last year brought a lot of exciting makeup launches and products that helped us debut our faces after months of being behind a mask. Cosmetic surgery experts at Tajmeeli used Google search data to find the 160 most searched beauty products across almost 30 brands.

The research identified products with “breakout” search interest meaning they saw a “tremendous increase” in searches. The data showed that Estée Lauder had the highest number of in-demand products. According to the research, lipstick was one of the most searched beauty products in 2021. Here are some of the breakout beauty searches of 2021.

1 / 20

Maybelline Lash Sensational Sky High Mascara ($12)

A drugstore staple, this Maybelline mascara promises lightweight lashes with full volume and length.

2 / 20

Fenty Beauty Eaze Drop Blurring Skin Tint ($32)

With 25 flexible shades, there’s a Fenty Skin Tint for everyone. Fans of Fenty say this leaves skin looking smooth and imperfections blurred.

3 / 20

Nars Lipstick in Belle De Jour ($26)

In a year of face coverings, it’s no wonder this slightly icy nude was popular. It supplies just enough color to add to your look but won’t make a mess inside your mask.

4 / 20

Charlotte Tilbury Look of Love Lipstick in Nude Romance ($37)

Refillable makeup grew in popularity in 2021, and Charlotte Tilbury was on the case. This peachy-nude lipstick comes in a cute bejeweled refillable case.

5 / 20

Morphe x Avani Gregg for the Bebs Artistry Palette ($30)

This palette was especially popular among the very online consumers. The palette features bright colors and personalized drawings from Avani Gregg, so it’s truly one-of-a-kind.

6 / 20

KVD Dazzle Stick Eyeshadow ($22)

Eyeshadow sticks have been having a moment. They’re convenient to carry, easy to use and often highly pigmented and the KVD Dazzle Stick Eyeshadow is no exception.

7 / 20

Benefit Cosmetics They’re Real! Magnet Extreme Lengthening Mascara ($27)

Magnetic mascaras have been up and coming. This Benefit mascara has a magnetically enriched formula that helps extend lashes by 40 percent.

8 / 20

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper ($32)

Everyone loves a little extra plump. The high shine and notable results from this Too Faced Lip Plumper make it a fan favorite.

9 / 20

KKW Kendall Perfume ($40)

Kim Kardashian West has often used her sisters to promote her products, even giving them lines of their own. It seems Kendall Jenner’s perfume was the most in-demand product of the bunch.

10 / 20

Barry M Chocolate Lip Liner ($13)

With lipsticks being one of the top searched beauty products, it’s no wonder lip liners were also popular. This chocolate liner from Barry M will help you keep your luscious lipsticks in line.

11 / 20

HUDA BEAUTY GloWish Multidew Vegan Skin Tint Foundation ($37)

This foundation does more than your standard foundation. It brightens and leaves the skin with a dewy finish while providing light, second-skin coverage.

12 / 20

BareMinerals Original Liquid Mineral Foundation Broad Spectrum SPF 20 ($35)

Makeup that’s good for your skin will always be in style. This foundation visibly improves your skin’s texture and reduces pore size.

13 / 20

Bobbi Brown Cosmetic Crushed Shine Jelly Stick ($29)

This fun lipstick is super buildable from sheer to boldly pigmented color. It also features hyaluronic acid and fruit oils to keep your lips healthy and hydrated.

14 / 20

Clinique Pop Matte Lip Colour + Primer ($20)

Clinique’s Pop Matte Lipstick appeared on the list multiple times. The most searched colors were the Bold Pop, Peppermint Pop and Raspberry Pop.

15 / 20

E.l.f. Cosmetics Putty Blush ($6)

This affordable but highly pigmented blush is a fan favorite. The creamy putty formula transforms to a semi-matte powder finish on the skin for natural-looking color.

16 / 20

Estée Lauder Pure Color Desire Rouge Excess Lipstick ($44)

A couple of Estée Lauder Pure Color Desire Lipsticks made their way onto the list, in addition to four other lipsticks from the company. The most searched Pure Color Desire colors were Grape and Don’t Stop.

17 / 20

Lancôme L’Absolu Rouge Cream Lipstick ($32)

Many of Lancôme’s lipsticks made the list, including the L’Asolu Rouge Cream Lipstick. This creamy lipstick comes in 10 bold colors that are sure to make a statement.

18 / 20

Laura Mercier Candleglow Sheer Perfecting Powder ($39)

Applying this magical powder with different brushes will give it a completely different effect. The silky powder delivers a gorgeous glow and helps add a soft-focus finish as if you’re at an intimate candlelit dinner.

19 / 20

Smashbox Always On Cream to Matte Lipstick in Not Today ($26)

A handful of Smashbox’s lip products made it onto the list, including the brand’s Ombre Lipstick and Metallic Liquid Lipstick. This Cream to Matte Lipstick in Not Today is the perfect peachy neutral color for everyday wear.

20 / 20

Urban Decay Naked Wild West Eyeshadow Palette ($49)

Urban Decay eyeshadow palettes are a must-have. In 2021 the Wild West palette was the most searched. The palette features a wide range of matte and shimmery neutrals and two gorgeous greens.

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