The Best Makeup Products Launching in February

Amplify your winter glam looks with the below launches, which ensure boldness, confidence and a whole lot of compliments.

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Benefit Cosmetics Boi-ing Bright On Concealer ($24)

Brighten dark, tired-looking under-eyes in a flash with this color-correcting formula. In a self-evaluation by 103 participants, 94 percent said the concealer offered a luminous finish and 95 percent said skin looked soft and supple.

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ILIA True Skin Serum Foundation

This cult-classic foundation just got a clean makeover. Enhanced with skin-soothing niacinamide, allantoin and nourishing aloe, your skin will have a natural-looking, enhanced glow with a featherweight feel.

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Kat Von D Good Apple Lightweight Full-Coverage Concealer ($28)

The perfect pair for Kat Von D Good Apple Foundation ($41), this ultra-pigmented concealer blends out like a dream without a crease in sight. Plus, it’s designed for the under-eyes, so the applicator mimics the feeling of your fingertips for an ultra-soft feel.

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Freck Lashrocket Liner with Lash Enhancing Peptides ($24)

Looking for a long-wearing eyeliner that simultaneously grows and enhances your lashes? Look no further than Freck’s peptide-infused makeup must-have. In an at-home study of 27 women who used the product for 56 days, 78 percent saw fuller, more visible lashes.

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Milk Makeup RISE Lifting + Lengthening Mascara ($28)

93-percent natural and impressively lash-lifting, Milk’s new launch houses four vegan waxes that define each lash and monoi oil to help strengthen and condition.

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Item Beauty By Addison Rae Blushin’ Like Cream Blush ($16)

It’s bouncy, it’s pigmented, it’s dewy and it’s long-lasting—it’s Item Beauty By Addison Rae’s newest launch, and it checks all of our beauty boxes. Included in the pan: kiwi seed oil for a glow and squalane for a burst of hydration.

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YSL Lash Clash Extreme Volume Mascara ($29)

Intensify your lashes in just a few quick swipes with this ultra-black mascara. The buildable formula not only provides any level of volume, but makes short lashes look longer than ever, too.

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