Launch List: The Best Skin Care Launching in October

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class skin-care products receiving rave reviews from our team and hitting shelves right now.

1 / 5

OLAY Hyaluronic + Peptide 24 Serum ($30)

According to the brand, “there’s 70 years of science” in this new collection. In a first-of-its-kind study, OLAY scientists conducted a clinical trial that assessed people’s skin throughout the day and they found that our skin is more dynamic than we ever realized before and our moisture levels are constantly changing, and it’s even true for younger generations like Gen Z.

This new serum relies on a patent-pending formula to penetrate 10 layers underneath the surface of the skin and hydrate for 24 hours. The key ingredients responsible for that big-time claim are hyaluronic acid, niacinamide and peptides that work together to repair the skin barrier and keep moisture trapped inside the skin. 

“This is unlike any other hyaluronic acid product on the market due to the innovative formulation and the revolutionary style in which the brand sourced the clinical and consumer data for product development during the pandemic,” says Dr. Rolanda Wilkerson, P&G’s principal scientist. “We knew it was important to create a formulation that amplified the benefits of hyaluronic acid and kept skin hydrated for 24 hours without reapplication. With the extreme climate of today’s world, strengthening the skin barrier is key in delivering a promise of consistent hydration to consumers.”

2 / 5

Renée Rouleau Triple Berry Smoothing Scrub ($51.50, launching tomorrow)

If you’re a fan of the brand’s chemical exfoliant Triple Berry Smoothing Peel (beauty editors are obsessed), Rouleau says this new scrub should be used in tandem for even better skin.

“Physical exfoliants once got a bad rep, but they are actually essential in both your in-office facial and at-home skin-care regimen,” says Rouleau. “Every single one of my facials starts with a chemical exfoliant to dissolve dead skin cells, but in order to truly remove those cells and tackle any hyperpigmentation or discoloration issues, I always follow up with a physical exfoliant to buff away dead skin. I created the Triple Berry Smoothing Scrub to partner with our cult-favorite Triple Berry Smoothing Peel, mimicking the results of my signature facial treatments. The Scrub is gentle enough for even the most sensitive skin due to perfectly round jojoba beads for that exfoliating one-two punch.”

Additionally, both products are packed with antioxidant-rich blueberry, raspberry and strawberry extracts that help brighten dull skin, so it’s a double whammy in the radiance department, though you can use either product on its own as well.

3 / 5

PCA Skin Resurfacing Serum ($99)

One of the best ways to help minimize summertime skin damage is a great resurfacing serum, and this new one from PCA Skin is the real deal. Gentle enough to use every day, even on sensitive skin, it employs a mix of slow-release Glycolic Arginine Complex, lactic acid (AHA), lactobionic acid (PHA) and hydrolyzed prickly pear flower extract to banish dull, dead skin cells to reveal all the healthy, glowy ones underneath.

The reason it’s so gentle comes down to its hydrating properties—thanks to plant-derived saccharide isomerate—which make it a really well-balanced formula. In a clinical study on participants ranging from Fitzpatrick types I-VI who applied the serum twice daily to their whole face, after 12 weeks, their skin was markedly smoother with a decrease in overall facial redness, which indicates a healthier skin barrier.

4 / 5

StackedSkincare Advanced Retinol Serum ($88)

If you have fine lines, dark spots, congested pores, acne or all of the above, this is the treatment to try. The skin-perfecting power comes from granactive retinoid, which converts directly into retinoic acid in the skin, allowing you to receive big benefits—clearer, smoother, younger-looking skin—without any dryness or peeling.

You can use it every day, but if you do experience any sensitivity or irritation, take it down to every three days until your skin adjusts, and then you can work your way back up.

“You’re always going to want to use this at night on clean skin, and after you exfoliate, if you do exfoliate that evening,” says brand founder and aesthetician Kerry Benjamin. “Apply two pumps—it has a creamy texture that absorbs really nicely into the skin—all over your face and neck. Then you can apply your moisturizer, and you’re finished for the evening.”

5 / 5

Kat Burki Form Control Neck Lift ($190)

For those who love skin nutritionist Kat Burki’s cult-favorite Form Control Marine Collagen Gel (Julianne Moore, Linda Evangelista and Carey Mulligan are fans), this new neck gel contains the same super nutrient technology, which includes the brand’s signature KB5 Complex, plant stem cells, silk amino acids, vitamins B3 and B5, wakame bioferment, reishi mushroom and snow mushroom. Together, they work to firm and rejuvenate the skin on the neck and décolleté for a healthier, more youthful look.

In a six-week clinical study performed by Bioscreen, the gel was found to lift and plump the skin both in the short-term and long-term.

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