Launch List: The Best Makeup Launching in March

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class makeup receiving rave reviews from our team and hitting shelves right now.

1 / 5

Valentino Beauty Very Valentino Concealer ($35)

Whether the goal is to cover up a zit you woke up with this morning, brighten dark circles or sculpt a lackluster cheekbone, this next-gen concealer delivers. Available in 20 shades across three undertones—rosa, neutra and ambra—the concealer is infused with the brand’s proprietary Roma-Light Complex, which uses ultra-fine reflecting pearls to highlight the skin’s natural radiance.

The full-coverage formula contains hydrating glycerin, energizing caffeine and antioxidant-rich vitamin E, which keeps it from creasing or drying out the skin. I also love the feather applicator, which features a flat surface to easily apply the product to the skin, and a pointed tip for areas that need more precision, like acne marks.

2 / 5

Kevyn Aucoin The Artist Brush Series ($30–$52 each)

“The right tools make an enormous difference in makeup application,” said Kevyn Aucoin, one of the most influential makeup artists of his time, before he passed away in 2002. Today, his namesake brand lives on, rooted in innovation, which is apparent in this brush collection. Designed by professional makeup artists, the eight brushes—seven of which are dual-sided—are meant to reduce the number of brushes needed in a person’s toolkit.

The bristles are luxurious, super plush and made with non-porous synthetic bristles that won’t absorb excess product (no unnecessary waste here). According to the brand, they’re also more hygienic, easier to clean and less likely to shed than natural hair.

3 / 5

Gucci Éternité de Beauté Foundation ($69)

This is the liquid foundation to reach for if you have oily skin and want shine control and full coverage that will stay put all day with no fuss. The formula is transfer-proof, wears for 24 hours, and has a matte finish that feels comfortable, not cakey. This is the result of hydrating hyaluronic acid, black rose oil and bamboo powder, which keep the skin feeling good, but don’t lend any additional dewiness or shine.

It comes in 40 shades that take into account four unique skin undertones—cold, neutral, warm and olive—so everyone can find their perfect match. And who wouldn’t want this gorgeous packaging on their vanity?

4 / 5

Milk Makeup Pore Eclipse Matte Setting Spray ($38, launching March 10)

Another oily skin savior, this alcohol-free setting spray keeps makeup locked in place for up to 16 hours while also keeping shine under control (courtesy of lentil extract) with a soft-matte finish. Niacinamide and pore-blurring microspheres make pores look much smaller—this effect also works on fine lines too. A pro tip from the brand: If you need extreme oil control, apply it before and after your makeup.

In a consumer perception study, 100-percent of participants said the setting spray felt weightless on their skin. After 16 hours of wear, 90 percent said their makeup stayed in place and their skin looked mattified all day.

5 / 5

OleHenriksen Banana Bright+ Vitamin CC Sticks ($34 each)

We weren’t expecting this launch from the brand, but it makes perfect sense after years of gathering customer feedback on its best-selling Banana Bright Eye Creams. At the end of the day, dark circles are notoriously tough to treat, and the combination of great skin care and a effective color corrector is a winning one.

Housed inside a first-to-market, sustainably packaged and recyclable limex tube (a bio-sourced material derived from limestone), these three color-correcting sticks can be used on dark circles or dark spots for additional skin-tone evening that concealer can’t always provide. They come in three shades—banana, pumpkin and apricot—and contain two forms of vitamin C, light-reflecting mineral pigments inspired by banana powder, and of course, circulation-boosting caffeine.

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