Launch List: The Best Makeup Launching in February

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class makeup receiving rave reviews from our team and hitting shelves right now.

1 / 5

Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand ($42)

If you tuned in to the Grammys last night, you saw this new blush make its proper debut into the world on the gorgeous faces of Lizzo, Kacey Musgraves and Doja Cat. The liquid blush comes in four shades: classic rosy Pillow Talk, pink Pillow Talk Pop, nude-peach Pillow Talk Peach Pop, and cherry Pillow Talk Dream Pop. I can’t believe it’s been 10 years since the OG Pillow Talk Lip Cheat launched!

Inspired by Tilbury’s Beauty Light Wands, these feature the same cushion applicator but have a new texture that dries down like a matte cream blush with a blurring finish. You can build up the intensity of the pigment to your liking, too. For me, a little goes a long way.

2 / 5

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation ($42)

These days, it seems like every brand is on the hunt for that perfect foundation formula that delivers the right amount of coverage while making the person wearing it look and feel like they have nothing on their skin. That was the goal with this new launch, which employs ultra-concentrated flexible elastomer pigments to provide full coverage and pore-blurring benefits with minimum weight.

The brand’s signature apple extract makes an appearance in this formula too, lending antioxidant properties, and the addition of quince leaf cuts back on excess shine, so it’s great for combo and oily skin types. It comes in 40 shades, and KVD Beauty recommends applying it with a sponge—one to two pumps at most. To find your perfect shade, try this one on in-store first and let it dry down before buying because it tends to oxidize a bit darker after applying.

3 / 5

Exa All Smiles Universal Glow Lip Oil ($15)

Formulated to meet Credo’s rigorous Clean Standard, this 98-percent naturally derived lip oil uses vanillyl butyl ether to boost circulation to the lips for a slight plumping effect. It imparts a bit of a warming sensation but it’s really gentle, unlike some other plumpers that make you feel like you just rubbed cayenne pepper on your lips. Plant oils nourish the lips simultaneously, which means they don’t get dry five minutes after you apply it.

It comes in four sheer shades for a little hint of color on their own or to give lipstick that extra oomph and shine: Dreamer is transparent and iridescent; Lover is raspberry pink; Optimist is cherry red; and Seeker is a plum hue.

4 / 5

Typology Paris Mattifying Loose Powder with 1% Zinc PCA ($27)

If you have oily or combination skin and tend to get a bit too shiny for your liking in the middle of the day, keep this talc-free, French-made powder in your purse (or at your desk). Zinc PCA sops up excess oil to create a matte finish, but it doesn’t look flat because the hyaluronic acid in the powder helps keep skin hydrated. PCA (L-pyrrolidone carboxylic acid) helps the zinc absorb better and supports hydration.

It’s vegan, naturally derived and translucent, so it works on all skin tones. It won’t clog pores either because it’s noncomedogenic.

5 / 5

Estée Lauder Double Wear 24H Stay-in-Place Lip Liner ($30)

From dusty pink to rich brown, there’s a match for every skin tone among the 14 shades of this silky lip liner. The formula is made with moisturizing jojoba oil to keep lips comfortable and add to the glide-ability. The pencil tip is very precise, making it easy to outline, and the other end of the pencil houses a lip brush for blending before lipstick application.

It’s transfer-resistant, so it won’t come off on your coffee cup, and it’s designed to last 24 hours without fading. When it comes time for sharpening, because the formula is infused with oil, the brand says it’s important to use a clean pencil sharpener with a sharp blade. They recommend cleaning your sharpener with a cotton swab to remove excess product each time.

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Originally posted on: https://www.newbeauty.com/launches-makeup-launching-in-february-2023/