Launch List: The Best Makeup Launching in April

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class makeup receiving rave reviews from our team and hitting shelves right now.

1 / 6

MERIT Shade Slick Gelée ($24)

A sheer version of the brand’s beloved Shade Slick Lip Oil, this new Gelée is made with blooming pigments that adjust based on the natural pH of your lips to create the perfect stain that’s essentially customized for you. It’s non-drying thanks to plant-derived squalane and quinoa seed oil that help improve moisturization in the lips over time.

It comes in four shades, and you can’t go wrong with any of them: Jeté (nude), Les Deux (pink), Maraschino (red), and Mapleton (mahogany).

2 / 6

Fenty Beauty Hella Thicc Volumizing Mascara ($19)

The name says it all with this one: It creates big, thick-looking lashes without the clumpy mess you can sometimes get with volumizing mascaras. The brush is precisely tapered so that it coats every lash, from the shortest and finest to the longest and most dense. It comes in one shade—Rihanna’s go-to black ‘Cuz I’m Black’—for that gorgeous matte black finish that makes a statement on everyone.

“Hella Thicc gives my lashes that buildable, voluptuous volume with every swipe, and the brush is so precise that you can get into every little lash to create different looks,” says founder Rihanna. “This formula was made to make any and every lash Thicc!”

3 / 6

UOMA Beauty Double Take Blush ($33)

This blush really speaks to me because it pairs both a satin matte finish and a luminous shimmer finish in one compact so you can personalize your look day to day, morning to night. The formula is super pigmented, so a little goes a long way, and I like to wear them both separately and together. Together, I put a little bit of the matte on the apples of my cheeks and then go in with the shimmer just above it, on the high point of my cheekbone, like a highlight. It’s so pretty!

It’s available in six shades, which are grouped according to what’s best for each skin tone (the brand calls the groups “Skin Kins”): White Pearl, Fair Lady, Honey Honey, Bronze Venus, Brown Sugar, and Black Pearl.

4 / 6

OLAPLEX LASHBOND Building Serum ($68)

We’re really excited to launch our first hair-adjacent product, which we’ve been working on for five years,” says the brand’s chief marketing officer Charlotte Watson. “It delivers a really unique combination of ingredient, including our new proprietary Peptide Complex Technology and our exclusive, patented Bond Building Technology. We blend those with hyaluronic acid and biotin for this truly innovative and safe formula.

Apply it to the lash line to support and sustain the natural lash cycle and retention for thicker, longer, stronger and healthier lashes. It’s prostaglandin-free, ophthalmologist-tested, and you can use it with contact lenses, mascara and lash extensions. In our clinical studies, we have some really competitive and compelling results against the leading lash serum brands that contain prostaglandin.”

5 / 6

Stila Calligraphy Lip Stain ($25)

Lip stains are having a moment and will be big this summer. This new formula from Stila looks super pigmented when you put it on, but it slowly fades into a more natural wash of color for that more effortless, summertime effect. The marker-like, uniquely shaped applicator is fun to use, hence the name ‘calligraphy’ because the tip almost looks like a sharp blade that lets you precisely outline your lips, but also fill them in (just switch your pressure and the angle).

It comes in eight pretty shades—I love the “vivid rose” called Alexandria—that you’ll want on hand in both your purse and beach bag. It also doesn’t dry out my lips and it doesn’t transfer or feather.

6 / 6

Pat McGrath Labs Skin Fetish: Divine Bronzer ($39)

This new bronzer from makeup goddess Pat McGrath gives skin that coveted sun-kissed look without the UV damage, and with eight shades, there’s something for everyone. The formula has a micro-velvet finish that feels super soft and blendable on the skin, but stays where it’s supposed to all day and also helps absorb excess oil. (I personally can’t stand when I look in the mirror a couple hours after applying bronzer and it’s somehow disappeared.)

“This is my ultimate must-have for creating the look of sun-kissed beauty,” says McGrath. “Infused with glimmering luminosity, this luxuriously soft powder bronzer will leave you radiant from sunrise to sunset, and beyond. My curated colors, infused with touches of golden pearls, easily blend for customized warmth, luminosity and definition. Achieve divine skin architecture with effortless buffing and blurring for a flawless finish. Experience the ultimate in sun-sculpting technology for your very own goddess-worthy glow.”

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