Launch List: The Best Hair Care Launching in July

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class hair-care products receiving rave reviews from our team and hitting shelves right now.

1 / 5

Milk Shake Floral Leave In Conditioner ($23)

Not a new product, but a new floral scent—one of the original vanilla-scented version sells every minute—this leave-in-conditioner is the ultimate detangler for all hair types. Milk proteins mix with fruit extracts from strawberries, blueberries and papaya to strengthen, moisturize and smooth damaged hair. The addition of antioxidant-rich hydroglycolic sunflower extract and vitamin E helps shield hair color from fading and locks in shine.

And though it does contain silicone, it’s amodimethicone specifically, which is less of a culprit compared to other silicones when it comes to creating unwanted buildup on the hair.

2 / 5

Philip Kingsley DENSITY Preserving Scalp Drops ($68)

If you’ve ever tried the brand’s Trichotherapy Tricho 7 Scalp Drops, these are similar, but the formula is new and improved to make them even better. The serum is still lightweight, but absorbs faster without a greasy residue, and the alcohol has been removed, so the formula is now purely water-based and suitable for those with sensitive scalps. It also has a cooling effect thanks to a menthyl derivative; fruit-derived saw palmetto helps reduce hair loss; and caffeine stimulates the scalp to keep existing hair follicles perky.

Another exciting update is the new claim that the serum is clinically proven to reduce hair shedding after three months, which is based on the results of an independent clinical trial where participants used the Drops daily for at least 12 weeks.

3 / 5

Joico YouthLock Treatment Masque ($25.50)

For dry, frizzy, aging hair that needs some quick revitalization, this mask delivers (there’s also a matching shampoo and conditioner if you want the full YouthLock experience). Formulated with strengthening collagen, shine-boosting buriti oil, and the brand’s SmartRelease technology—it uses liposomes to continuously release a blend of rosehip oil, bond-enhancing arginine and keratin—it helps reduce hair fallout due to breakage and restores a more youthful, nourished look. It’s also safe for color-treated hair.

4 / 5

Leandro Limited x BaBylissPRO Design Studio Rootreacher Flat Iron ($150)

Designed by Sophia Wojczak, the granddaughter of Conair founder Leandro Rizzuto—she sketched every little detail in the brand’s Stamford Design Lab—this flat iron features a patent-pending teardrop shape that allows it to get as close to the scalp as possible for smooth roots. The 1.5-inch plates heat up to 450 degrees and are infused with carbon ionic technology that helps reduce static and frizz, making it a great tool to have in your summertime hair kit, but also all year-round.

5 / 5

ColorProof Weekly Blonde Masque ($40)

If you were a fan of the brand’s Violet Toning Masque, grab this new upgraded, reformulated version. Super-pigmented purple tones banish brassiness—it’s the perfect weekly maintenance treatment between salon visits—to keep blonde hair bright and smooth (I love the fruity-floral scent, too). ColorProof’s Advanced ColorLast System also helps extend the life of your color, which is essential, especially if you wash frequently or you’re in and out of pools this summer and your strands are exposed to chlorine.

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