Launch List: The Best Hair Care Launching in August

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class hair-care products receiving rave reviews from our team and hitting shelves right now.

1 / 5

Balmain Hair Couture Balmain Homme Bodifying Shampoo ($62), Bodifying Conditioner ($70) and Activating Scalp Treatment ($96)

For the man in your life who’s experiencing thinning hair or hair loss, this three-step system (you can buy/use them all solo too) is the most luxurious way to stimulate some new growth. According to the brand’s research, two-thirds of men are affected by hair loss by the age of 38, and about 85 percent by the age of 50. The culprit is high levels of dihydrotestosterone (DHT), a male steroid hormone, and these products contain the brands new Stimulating Complex (a mix of Procapil, caffeine and menthol), which helps prevent DHT from forming.

Balmain Homme’s rich, signature scent is also a nice shower upgrade with notes of invigorating bergamot, intense amber and woody sandalwood.

2 / 5

CHI LAVA PRO Hair Dryer ($337.50)

We’re used to seeing LCD digital temperature displays on our stylers like flat irons and curling wands, but now we’ve got it on a blowdryer, too (with four heat settings). And if you’re like me, I’m always thinking my blowdryer is too hot, but I still want the full-power mode. When my forehead gets red, I know I’m in dangerous territory, but my hair takes forever to dry!

Other advanced features include magnetic attachments (a diffuser, precision concentrator and smoothing nozzle), three speed settings and the brand’s ceramic technology that reduces hair damage and increases shine. Plus, the best part in my opinion: It weighs less than a pound. And when your hair takes forever to dry, this is a prerequisite for any blowdryer. It also has a unique self-cleaning function: Take off the back cage, hold the cool shot button and voila!

3 / 5

Avon x CHI Essentials Revive Keratin + Bonding Collection ($25)

The protein bonds in our hair are susceptible to damage every single day, whether it’s from chemical processes like hair coloring or environmental factors like heat, sun exposure and pollution. Over time, it leads to dry and brittle hair that needs serious TLC, aka good bond-repair products.

The key ingredient in this new three-piece, color-safe collection from the Avon x CHI collab—there’s a shampoo, conditioner and an oil serum—is a naturally derived plant-based bonding agent with a small molecular weight that deeply penetrates the hair follicle to repair the damaged bonds. It also contains keratin for a much-needed strengthening boost to improve the hair’s elasticity. With each use, hair also becomes softer, shinier and more hydrated.

4 / 5

Sam Villa Pro Results Single-Waver ($110, launching soon)

Not your standard waver, this new tool from Sam Villa has a unique U-shaped single barrel (it’s ceramic-coated to help buffer the hair from heat damage) that pinches the hair in the perfect way to create salon-worthy waves. If you want a tighter, smaller, crimpier wave, use smaller sections of hair, and for that more effortless, beachy look, go with larger sections. The heat settings adjust up to 430 degrees depending on your hair type and texture, and I love that it’s dual voltage so you can use it on all your international travels with no worries.

“This is a super versatile tool because the plates have an awesome bevel to them that creates a lot of creative opportunities without getting creases in the hair,” says Andrew Caruthers, cultural ambassador for Sam Villa. “Depending on your section size and how long you leave the iron clamped, you can create very soft, natural-looking waves or a very defined texture.”

5 / 5

Grow Gorgeous Intense Thickening Spray ($30)

According to Google Trends, there’s been a 60-percent increase in search terms for “best hair thickening products” in the last 12 months. The first styling product in the brand’s best-selling Intense range, this lightweight, vegan mist utilizes volumizing rice and flax proteins and pea peptides, as well as thickening amaranth seed extract to give new life to fine, flat hair. You can apply it on dry or damp hair (and even on your roots—it’s not greasy), and then blow-dry or style as you wish.

In an independent user trial with 120 participants with fine to medium hair who were concerned about hair loss or thinning hair, 92 percent agreed it left their hair looking and feeling instantly fuller.  

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