Launch List: The Best Hair Care Launching in April

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class hair-care products receiving rave reviews from our team and hitting shelves right now.

1 / 5

K18 Molecular Repair Hair Oil ($65)

If you have yet to try K18’s viral (and incredible) Hair Mask—it’s also a two-time NewBeauty Award winner—click add to cart ASAP. But there’s a new kid on the block that’s also worth a try if hair oils are part of your routine. Or, maybe you’ve never tried a hair oil. If that’s the case, this is a good place to start. Not only is it silicone-free and essentially weightless (it feels like nothing in the hair), but it also works on all hair types to repair damage and reduce frizz for a smoother finish.

It uses the brand’s famous molecular repair technology (the K18PEPTIDE) to penetrate the hair, reverse damage and make the hair stronger and smoother. In clinical testing, it provided 24-hour frizz control, a 104-percent increase in shine, a 78-percent reduction in split ends, and 450-degree heat protection. Apply on towel-dried hair before styling, or on dry hair as a last step (use one to three drops depending on your length and texture).

2 / 5

Oribe Serene Scalp Oil Control Dry Shampoo Powder ($46)

After the news of benzene being found in many popular dry shampoos (Oribe’s beloved formula tested safe), more people have been turning to powders instead of aerosols. Use it the same way you would a spray: Apply it in sections and let it sit for a couple minutes before massaging it through with your fingers or brush. It may take a couple tries to determine how much comes out with each sprinkle.

This formula is made for those with an oily scalp, as its specialty starch blend (rice, corn and tapioca) and kaolin clay deliver maximum oil absorption without causing irritation. This is thanks to the addition of mango leaf extract, which cleanses and purifies the scalp and hair as it also helps maintain a healthy scalp microbiome. In true Oribe fashion, it smells amazing, too.

3 / 5

Neuma Neu Repair Leave-In Treatment ($33)

Neuma has a brand-new look (I’m loving the modern, clean aesthetic compared to what it looked like before) and a new leave-in treatment. “Our California company is based on plants, people and performance—that’s our ethos,” says Tim Abney, global director of education for Cosway Beauty Brands (Neuma’s parent company). “These new bottles are 100-percent recyclable, and for every one bottle sold, we’re planting one tree, and this will be an ongoing initiative.” The products are also vegan and gluten-free, and don’t contain any synthetic fragrances (this one smells citrusy and earthy).

I’m loving the Neu Repair Leave-In, which nourishes the hair with plant collagen and sea kelp, but not to the point where the hair is over-proteinized. It seals the cuticle and helps protect the hair against damage, from both heat-styling and environmental aggressors.

4 / 5

Drybar Final Call Frizz & Static Control Mist ($29)

Come spring and summertime, I need all the frizz-fighting help I can get. My hair turns into a different version of itself and grows two sizes bigger when I step outside and the humidity levels are high—don’t even get me started if it’s raining. This spray acts an invisible shield against frizz in the summer and static in the winter (also an issue for me) to keep hair smooth in any situation.

How does it work? According to the brand, sunflower seed and jojoba oils create a water-resistant barrier around each hair fiber. The formula also includes UV protection, so if you’re outside without a hat in the harsh rays, your hair won’t get totally fried (sun damage is also really harsh on color). And, it comes in two scents: Blanc (coconut, amber and vanilla; the same as Triple Sec) and Coconut Colada.

5 / 5

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue (Starting at $35)

Based on stats from Kline & Company, studies show that 57 percent of women believe the top cause of their hair damage is coloring their hair, and as a color-focused brand, Wella Professionals felt compelled to enter the hair-repair category. A leave-in spray that repairs damage in 90 seconds, it combines alphahydroxy acid and bio-identical omega-9 fatty acid to transform the hair inside and out. 

The spray comes in two sizes: the 1-ounce size is $35 (and very travel-friendly) and the larger, 3.2-ounce size is $95 and considered more of a professional size for salon-use. In the brand’s clinical testing, the spray resulted in 99-percent less breakage, serious shine and hair that was 12 times smoother than before the treatment. Apply 10 to 20 pumps (depending on hair length and texture) to clean, towel-dried hair, comb through and leave on for 90 seconds before using hot tools or styling.

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