Launch List: The Best Body Care Launching in August

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class body-care products receiving rave reviews from our team and hitting shelves right now.

1 / 5

Megababe Cream Deo ($14)

Founder Katie Sturino has become quite the deodorant guru—there’s even a deodorant quiz on the brand’s website to find the right formula to suit all your personal armpit preferences, and her cult-favorite Rosy Pits deo remains a best-seller. Now she’s launching a new deo, which is her first in a cream format and infused with 5-percent alphahydroxy acids (mandelic and lactic) to block B.O.—the minty-fresh scent helps too.

The addition of niacinamide, squalane and vitamin E help promote a more even skin tone (I’m in camp underarm discoloration and not a fan) and prevent ingrown hairs. It’s essentially a skin-care cream for your pits and we’re here for it.

2 / 5

JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm ($65)

It comes as no surprise that the woman with one of the most iconic derriere’s of all time decided to launch her body product collection with a peptide-packed, firming booty balm. “It’s all the power and science behind JLo Beauty…now for the body,” says Jennifer Lopez. Personally, I lost myself for a few minutes watching the video of JLo applying the cream (click the product link above to see it yourself), but you can see she applies it to her arms as well, so I’d say it’s more of an allover firming cream.

Chock-full of super caffeinated guarana seed extract that revs up circulation and takes down puffiness, the hydrating cream is also clinically proven to reduce stretch marks (an ingredient called pink pepperslim aids in this department). In an eight-week study on 34 women ages 27 to 63, 71 percent of participants noticed an improvement in the appearance of their stretch marks after eight weeks.

3 / 5

Ulike Sapphire Air+ ($389)

One of the best-selling hair removal devices in China is now finally available in the United States. The chic, handheld device is equipped with FDA-approved IPL (Intense Pulsed Light) technology that converts light energy to heat energy, which destroys the hair follicle at the root. However, where the zap of heat can typically be uncomfortable or painful, this device uses the brand’s patented sapphire ice-cooling technology, which reduces heat output and cools the skin to protect it from burns.

“Ulike is the first brand to make professional ice-cooling hair removal technology available for home use and we’re thrilled to be bringing our innovative technology to the U.S. market, offering customers a luxurious, pain-free and cost-effective hair removal experience,” says Mr. Pan, general manager of Ulike.

It is easy to use, there are five energy levels, and you can use it pretty much anywhere you have unwanted hair, including the face, armpits, bikini line, arms and legs, with results in four weeks—no salon appointments necessary.

4 / 5

Bliss Cloud 9 Body Lotion Almond Milk & Vanilla ($9)

Bliss knows body products—if you’ve never visited a Bliss spa, the body treatments are quite a treat—and this new lotion is a steal. It’s a lightweight formula yet its shea butter base is packed with vitamins B3, C and E so you get much more than a standard moisturizer. Three other things I like: It’s not sticky, dries quickly and it comes in three different scents Lemon & Sage, Pink Blossom & Waterlily and Almond Milk & Vanilla. There’s also an Unscented version if you love the smell of your signature perfume more, or just don’t care for fragrances at all (no judgment here!).

5 / 5

LAPCOS Milk Feel Body Exfoliating & Cleansing Pad ($38 for five)

If you’ve ever been scrubbed from head to toe in a Korean spa, you know how it works wonders for your skin and you leave feeling like a new person. This double-duty cleansing mitt is inspired by that bathing tradition and exfoliates, cleanses and moisturizes skin all over the body.

The mesh yellow side exfoliates with alphahydroxy and betahydroxy acids that also help even skin tone, and the soft white side contains anti-inflammatory tea tree extract, as well as milk protein extract, which is rich in amino acids that hydrate and condition the skin for a smoother, softer feel.

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