Kim Kardashian Bleached Her Eyebrows to Model Her New Lingerie Collection

LIFE'S A BLEACHKim Kardashian Bleached Her Eyebrows to Model Her New Lingerie CollectionIt's giving Queen Elizabeth I.

By Carrie Wittmer

June 14, 2022

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New beauty trend alert: woman-in-business Kim Kardashian got her eyebrows bleached while the rest of us were working. 

That's right. The latest trend Kim Kardashian is trying to manifest is the bleached eyebrow. The trend started (roughly) with Queen Elizabeth I, who loved to hide her brows, then popped up again in the 1990s. Over the past year, bleached brows have slowly but confidently crept into the mainstream, with celebs including Madonna and, very recently, Julia Fox reaching for the face bleach. 

For a photo shoot modeling the latest lingerie collection for her brand Skims, Kim bleached her brows to complement the bleached hair she debuted at last month's Met Gala.  We're not sure how we feel about bleached brows at the moment. Maybe they're an acquired taste?

The collection, Skims Romance, is "sexy, effortless, and made for love," per the brand. The collection, which includes pieces with feminine details like ruffles in light colors and soft fabrics, drops Monday, June 13, at 12 p.m. ET.

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Last week the mogul announced the launch of a skin-care line, SKKN by Kim. 

"I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skin-care ritual that I have developed from start to finish," Kardashian wrote on Instagram. "I've been so privileged to learn about skin and skin care over the years from the world's top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I've accumulated along the way."

The launch was not without controversy, though. Many said that the name SKKN by Kim was a bit too similar to Lori Harvey’s “SKN by LH” to be pure coincidence. SKKN by Kim launches June 21. 

This story origianlly appeared on glamour.com.

More on the Kardashians:

• Kim Kardashian Is Relaunching Her Beauty Empire
• Kim Kardashian's Dangerously Rapid Weight Loss for the Met Gala Is Not Normal or Admirable
• The Kardashians Changed the Way We See Beauty — for Better or for Worse

Now, Kim Kardashian's makeup artist breaks down some of her best looks:

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