Here's Proof That Bob Haircuts Aren't Just for Straight Hair

SkinfluencerHere's Proof That Bob Haircuts Aren't Just for Straight HairIn the latest installment of Allure's Skinfluencer series, Joseph Maine shows how he cuts and styles the perfect curly bob.

By Marci Robin

April 28, 2022

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For so many of us, our default image of a bob is a blunt, straight style, very much in the image of Vidal Sassoon's sleekly coiffed models of the 1960s. And as with a lot of haircuts that seem shaped with blown-out hair in mind, it can feel like an above-the-shoulder-bob isn't an easy look to pull off. But as hairstylist Joseph Maine proves in a new Allure Skinfluencer video, curls look incredible in this classic style when you (and your stylist) follow a few key tips.

Model Abby starts off with middle-parted, shoulder-length hair, but Maine intends to give her what he calls one of the "trendiest cuts we're gonna see" in 2022, a bob. "I'm gonna cut the line in before I diffuse her hair," he says, clipping away some length on dry hair. "And then afterwards, once it's really nice and bundled, I'm gonna go curl by curl and really polish this look."

Once Abby's hair is wet, Maine sprays Color Wow Dream Coat for Curly Hair all over, followed by applying Shea Moisture Curl Enhancing Smoothie. These help define her curls as he "bundles" them — which is basically wrapping each curl around a heatless rod to help create a desired shape.

Color Wow Dream Coat for Curly Hair$24

Courtesy of brand

Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie$13

"I'm gonna use these little Creaseless Clips by Trademark Beauty to go ahead and lift her roots up," Maine says before using the brand's Speedy Blo Hair Dryer with its diffuser attachment. "I'm gonna start at the roots and allow the roots to get really nice and dry before moving through the rest of her hair."

Courtesy of brand

Trademark Beauty Creaseless Clips$10Trademark Beauty Speedy Blo Hair Dryer$69

Once her hair is dry, Maine cuts a few more pieces to help shape the bob and gives her a fun, deep side part with lots of volume. Abby is beaming, and we would be, too — this opens up a whole new world of curly-hair possibilities. 

Watch the whole video below:

More on curly hair:

• Tresemmé Is Launching a Course to Teach Hairstylists How to Work with Textured Hair
• 10 South and Southeast Asian Women With Curls Share Their Hair-Care Routines
• How Did I Forget About Vanessa Hudgens's Incredible Natural Curls?

Now check out 100 years of curls:

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Marci Robin is a contributing editor at Allure. She previously served as senior beauty editor at GoodHousekeeping.com, executive editor of xoVain, and senior online editor at NewBeauty; her writing has also appeared in publications such as InStyle, MarthaStewart.com, and Refinery29. She graduated from Florida State University with a degree... Read moreContributing Editor

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Keywordsvideohaircurly haircurly hairstylesbobtextured bobbobsshort hairhaircuthow tosheamoisturecolor wowTrademark Beautydiffusershopping