Dove Just Made Big Changes to Its Iconic Body Wash

I’ve loved Dove Body Wash for years, and when Dove presented a new version to myself and a bunch of other beauty editors last Fall, admittedly I was wondering, why fix something if is isn’t broken? But leave it to Unilever to dream up something better without compromising all the things OG fans of this product love so much. In an interview with Marcela Melero, vice president of Global Dove Skin Cleansing, I was filled in on all the changes.

There’s a New Formula

Powered by Unilever’s proprietary nano technology called 24-hour Renewing MicroMoisture, this revamped formula sets a new industry standard. According to Dove, this is the first body wash in the United States to use this technology, which not only moisturizes skin for 24 hours, but also contains millions of moisturizing microdroplets to simultaneously boost and help the skin retain that moisture. Key ingredients include stearic and palmitic fatty acids—all of the ingredients are from vegetable origin—that work with the skin’s microbiome to quench dryness.

During the presentation, I learned that 98 percent of ingredients in traditional body wash go down the drain, but Dove says this one goes into the skin. “As a brand with over 65 years of history, updating our formula and packaging to make our body washes even better than before to meet this need was no easy task,” says Melero. “That’s why this project has been in the making for some time, and why this new formula is truly revolutionary.”

…And a New Bottle

This is the first time Dove has upgraded its cult-classic Body Wash bottle in the 17 years it’s been on shelves. The colored cap remains a key element (differentiating each scent), but the cap itself has adopted an oval shape as a nod to the brand’s beloved Beauty Bar. The thing I love most about the new ergonomic and sleek design is that you can now stand the bottle upside down on its cap when you’re running low, like you would with ketchup.

“In addition to all of the benefits you’ve all come to know and love about Dove Body Wash, this update marks a complete transformation, both inside and outside the bottle,” Melero says. “We’re the number-one dermatologist-recommended body wash brand and a clear market leader. This is all a journey we continue to be on—we understand evolving preferences and we continue to meet unmet needs.”

There Are Three New Scents

The Body Wash comes in more than 20 different varieties, of which you probably best recognize Deep Moisture and Sensitive Skin. This year, there are three new options joining the roster, including Revitalizante with Cherry & Chia Milk (it smells amazing), which is the brand’s first option to launch in the U.S. with both English and Spanish on the bottle. The other two newbies are Calming with Oatmeal & Rice Milk, and Invigorating with Aloe & Eucalyptus Oil.

It's Personal

At NewBeauty, we get the most trusted information from the beauty authority delivered right to your inbox

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Select a state State Virtual AL AR AZ CA CO CT DC FL GA HI IA IL IN KY LA MA MD MI MN MO NC NE NJ NV NY OH OR PA SC TN TX UT VA WA WI Select a state Specialty Cosmetic Dentist Dermatologist Facial Plastic Surgeon Hair Restoration Specialist Oculoplastic Surgeon Periodontist Plastic Surgeon Prosthodontist Vein Specialist Select a state Treatment Abdominal thread lifts Accent your Body Acne Treatments Alexandrite Laser Arm Lift Asclera Bellafill Belotero Blue Light Body Body Lift Botox Botox Browlift Brachioplasty Brazilian Butt Lift Breast Augmentation Breast Augmentation with Fat Grafting Breast Implants Breast Implants with Saline Breast Implants with Silicone Breast Lift Breast Lift with Implants Breast Reconstruction Breast Reduction Browlift Butt Enhancement Carboxytherapy Cellulite Treatment Cheek Augmentation Cheek Augmentation with Fat Grafting Cheek Implants Cheek Lift Chemical Peels Chin Augmentation CO2 lasers Cool Lipo CoolSculpting CoolTone Crowns Dental Bonding Dental Implants Dimpleplasty Diode Laser Dysport embrace Active Scar Defense Emsculpt Endermologie Endoscopic Browlift Endoscopic Facelift Endoscopic Tummy Tuck Erbium Lasers Exilis Ultra 360 Eyelift Eyelift with Fat Grafting Face Facelift Facelift with Fat Grafting FaceTite Fat Melters and Fat Reducers Fat Transfer Forma Fractional CO2 lasers Fractional Resurfacing Lasers Fractora Glycolic Peels Glytone Enhanced Brightening Cream Gum Dermabrasion Gum Lift Hair Hair Removal Hair Transplant Hair-Loss Treatment Injectables & Fillers for Cheek Augmentation Injectables & Fillers for Eyelift Injectables & Fillers for Lip Enhancement Injectables And Fillers Injectables and Fillers with Fat Grafting Intense Pulsed Light (IPL) Invisalign Isolaz Juvéderm Juvéderm Volbella Juvéderm Voluma Kybella Lactic Acid Peels Laser Liposuction Lasers Lateral Tension Tummy Tuck Limited Incision Facelift Lip Enhancement Lip Enhancement with Fat Grafting Lip Implant Lip Lift Liposculpture Liposuction Liquid Facelift Long Pulsed N: Yag laser Lower Blepharoplasty Lower Body Lift Lower eyelid surgery Lower Facelift MACS Lift Mandelic Peels Microdermabrasion Microinjection Microneedling Microwave Laser Treatment Mini Tummy Tuck Mini-Facelift Mommy Makeover Nd: Yag Neck Liposuction Necklift Nonsurgical Facelift Nonsurgical Rhinoplasty Obagi Blue Peel Otoplasty Perlane Phenol Peels Photobiomodulation Photodynamic Therapy (PDT) Photofacial PiQo4 Plasma Resurfacing Lasers Power Assisted Liposuction Prevelle Pulsed Dye Radiesse Radio Frequency with Microneedling Radio Frequency-Assisted Lipolysis Red Light Restylane Restylane Defyne Restylane Lyft Restylane Refyne Restylane Silk Revision Rhinoplasty Rhinoplasty Salicylic Peels SculpSure Sculptra Aesthetic Selphyl Silhouette Instalift Skin Skin Tighteners Skin Treatments Slim Lipo Smart Lipo SMAS facelift Smile Smile Makeover Smoothshapes Straightening Stretch Mark Treatments TCA Chemical Peels Teeth Whitening Thermage ThermiTight Thigh Lift Titan Tooth Contouring Traditional Facelift Tumescent Liposuction Tummy Tuck Ulthera Ultherapy Ultrasound Assisted Liposuction Umbilicoplasty Upper Blepharoplasty Upper eyelid surgery Vanquish ME VASER Lipo Vein Treatments Velashape Velasmooth Veneers Xeomin Search