Blue Eye Shadow Is Dominating New York Fashion Week

A CASE OF THE BLUESBlue Eye Shadow Is Dominating New York Fashion WeekThese bold shades are nothing like the ones you loved in the 1980s. February 16, 2022Models pose backstage at the Kim Shui show during New York Fashion Week The Shows at Spring Studios on February 12 2022...Getty Images

Blue eye shadow is like the hairspray of makeup — both are surprisingly versatile and can totally elevate a look but over the years have garnered an unfairly bad reputation, thanks to their connection to beauty pageants and the '80s as a whole. But for at least one of these products, it appears the tide may be turning. 

Blue shadow had a major moment in the '60s with creamy, Twiggy-inspired pastels, while in the '80s, deeper shades were worn up to the brows. And of course, in the early 2000s, frosted baby blue shades reigned supreme. But then the look seemed to disappear from the map, and in the 2010s it was traded for warmer tones, as both Instagram makeup and no-makeup makeup looks soared. This year, following the 20-year pattern, it looks like blue lids are coming back, and makeup artists, celebrities, and cool girls are ready to give the shade another shot. 

The shade has popped up on legit A-listers like Jennifer Lopez and TikTok megastars including Mikayla Nogueira. It also features prominently in this season of Euphoria, which, as we know from last season, has the power to set makeup trends for years to come. 

It's also been one of the more prominent beauty trends at New York Fashion Week, cutting through the minimal makeup looks that are usually expected for the city's runways. Most notably, it showed up as a bold, matte powder blue shadow paired with a classic wing at Christian Siriano. "There was a lot of bright cobalt blue in the collection, and Christian wanted us to mirror that on the eyes," says Sofia Tilbury, who led the makeup for the show. "We got creative, blending the metallic end of the Charlotte Tilbury Super Blue Duo Liner with Magic Away Concealer in shade 1, sweeping it over the lids. We finished with a thick winged liner, brushed-up, fluffy brows, and a nude-pink lip with a satin finish."

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It also popped up at Kim Shui, this time in a dramatic '80s-style sweep up to the brow bone with a defined inner corner. Perhaps the easiest version of the shade showed up at Bronx and Blanco and Maryam Nassir Zadeh. Both featured a wash of denim blue across the eyes, in both a shimmer and matte finish, respectively. 

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Paloma Elsesser wearing blue eyeshadow

Maryam Nassir Zadeh

Albert Urso/Getty

So why are people suddenly flocking to blue eye shadow? The answer, as it turns out, is the same as most major beauty trends we've been seeing pop over the past few years: nostalgia. "There's a huge nod in fashion back to Y2K with a touch of the '60s vibe and a dash of psychedelic," says Eddie Duyos, Make Up For Ever's senior manager of education. "The late-'60s aesthetic inspires that vintage look of blue color wash across the lids that created a bold statement on the eyes while downplaying the other features. Color is exciting and eyes continue to be the focal point for the season as people are looking to the past for creative ways to play up their makeup."

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When it comes to actually wearing the shade, there are tons of ways to get in on the trend in a modern way. Ease into it by swapping your black liner for a rich navy or cobalt shade. A sheer wash of matte baby blue looks surprisingly fresh, as does a pop of teal in the inner corners paired with a jet-black mascara. Or try a deep blue shade all around your eye for a cool take on a classic smoky eye. 

Duyos's favorite way to wear the shade? "Be bold and unapologetic about it!" he says. "Go for bold statement blues that are rich in pigment as opposed to powder or baby blues. Make it graphic by showcasing a thick royal blue winged liner look on the eyes or even a periwinkle graphic shape on the lids, while downplaying all the other features and keeping the rest of the makeup minimal. The Make Up For Ever Aqua Resist Color Pencil in Deep Sea glides on the lid to achieve an easy blue winged liner."

This story originally appeared on glamour.com. 

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

More on eye makeup:

  • Eye-Shadow Tips Makeup Artists Want You to Know
  • The 29 Best Eye Shadow Palettes of All Time
  • 11 Ways to Make Your Eyes Look Bigger

Now, see how eye makeup has evolved within the past 100 years:

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Originally posted on: https://www.allure.com/story/blue-eye-shadow-new-york-fashion-week-trend