Benefit Cosmetics Is Now Offering In-Store Brow Lamination

BROWS GALOREBenefit Cosmetics Is Now Offering In-Store Brow LaminationIf your brows are looking for a pick-me-up, stop by a Benefit Boutique near you starting in June. 

By Chelsea Avila

June 10, 2022

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Let's get straight to it: If you're looking for a noninvasive way to achieve fuller-looking brows, Benefit Cosmetics has got you covered. Starting June 26, the brand will be launching its very own brow lamination oasis available to all at the Benefit Boutique nearest to you.

No needles, no long-term commitments, and most importantly, no pressure. This treatment gives the illusion of fuller brows while amplifying the shape of your natural arch. Amber Harrison, a brow expert and the owner of Brow Envy Ohio, previously told Allure that brow lamination "takes your unruly or thinning brow hair and smoothes it out while also lifting the hair in a more vertical direction." 

Think of it as snatched brows made simple. With zero downtime, transform your brows and rid them of those stubborn, stray, out-of-place hairs — emphasis on the no long-term commitment. In just six weeks, you'll be ready for your next touch-up. 

If you're a Macy's-for-all kind of person (we get it), lamination services will also be available at Benefit's BrowBar locations within select Macy's stores starting June 28 as well as select Ulta Beauty locations beginning in July. What exactly will go down at your brow lamination appointment with Benefit? And, of course, the million-dollar question: What does it cost? 

The $79 brow lamination will include waxing and shaping of the brows, discussion on the exact shape you're hoping to achieve from this treatment, and a hands-on consultation before and after the lamination itself. To compliment your newly refined laminated brows, Benefit Cosmetics also offers the option to add a brow tint service of your liking. If you decide to package both the brow lamination and tint together, it will cost a total of $96, saving you 15 percent. 

Now that we have covered all the basics, please note that the best way to prep the skin for your Benefit brow lamination appointment is with clean, dry, makeup-free brows. First, the brow hairs are brushed upward towards the forehead to give you the exact idea of what the final product will look like. Then, once you are ready to enhance the texture of your brows, your beauty brow expert will relax, reposition, and condition the brows. In less than an hour, voilà! Welcome to soft, lifted brows.

It's important to note that, because the eye area is the most delicate feature of the face, lamination requires special care and attention, as New York City-based board-certified dermatologist Shari Marchbein, MD, previously told Allure. "It is especially prone to irritation, so harsh chemicals from this brow lamination could cause eczema, which is characterized by red, dry, itchy, and inflamed skin," she warned. 

Just as it goes for any chemical hair treatment (whether on the skin or scalp), aftercare is of utmost importance. If you're in search of a calming and soothing skin-care product to best suit the aftercare portion of this treatment, we are glad that you're here. Make sure to nourish the brows and face with a facial moisturizer and facial oil suitable for you. 

Visit benefitcosmetics.com to locate the nearest Benefit Boutique to you and book an appointment.

More on Allure-certified brow products:

• 13 Best Eyebrow Gels for a Natural, Fluffed-Up Look
• The Best Eye Makeup Products of 2021
• The 17 Best Eyebrow Pencils for Full and Defined Brows

Now, let Sophia Bush walk you through her 10-minute beauty routine:

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KeywordsNewseyebrowsBenefit Cosmeticsbrow groomingmakeup